Our take: Where else can you make that connection?
It’s no secret that layoffs and cutbacks have been the watchwords of the newspaper industry across North America in recent years. Chances are you’ve read about that in a newspaper.
But if the weekend B.C. Yukon Community Newspaper Association convention is any indication, there is is a new message coming out of the industry, one streaked with defiance, and a more than healthy dose of pride.
Because the simple fact of the matter is newspapers provide a service to their communities that is too essential to ever fade away.
Sure, it gets dressed up in different clothes as we evolve to meet community demands. But even as you continue to read our print edition in high numbers, you are also regularly logging onto our website and following us in growing numbers through platforms like Twitter and Facebook, and Station magazine.
And there’s a reason for that: even though the medium may change, the need we meet does not.
Communities — all communities — want a place to read stories about themselves and their neighbours. They want a place to showcase their triumphs, their trials and their opportunities. They want a place where they can come together to plan and debate and analyze and celebrate with the rest of the people who share their home. They want a place where they can discover what is going on around them, find answers to their questions and encounter new questions they haven’t yet considered.
They want a place to connect. And they want it supplied by people they trust, professionals who care about their community as much as they do. Nobody can provide that place like we can.
Your community newspaper is as much a part of your community as you are, no matter what form you prefer. Chances are you’ve read proof of that in a newspaper.