New brand for the City of Duncan was adopted by council last week
The city's name hasn't changed, but its brand has.
Council adopted a bold new brand Monday after some six weeks of public input and ideas were considered, said Councillor Michelle Staples, head of Duncan's tourism committee.
The new logo will complement use of Duncan's official coat of arms — designed by homeboy heraldry expert Sir Conrad Swan — on a variety of uses spanning downtown way-finding signs, parking stalls, visitor kiosks, letterhead, city trucks and more.
Staples stressed some fine tuning of the brand is being done before it swings into use by fall.
She was tickled about how she believes the brand illustrates — with a touch of artistic motion — city symbols such as the Cowichan River, Native heritage, and city hall's historic spire tower over Duncan's name in capital letters.
"Based on community feedback," Staples said of ads requesting citizen ideas, "it captures the essence of what Duncan represents to them."