Once Upon A Day, Cowichan movie wins provincial marketing award

Eric Smith is music director for Once Upon A Day, Cowichan, filmmaker Nick Versteeg
Eric Smith is music director for Once Upon A Day, Cowichan, filmmaker Nick Versteeg's tourism-marketing film that won provincial honours this week.
— image credit: Courtesy: Nick Versteeg

Holy Cowichan!

The Warm Land's acclaimed musical promotional film Once Upon A Day: Cowichan earned a coveted 2012-13 Economic Development Marketing Award Tuesday in Vancouver.

Local filmmaker Nick Versteeg — the $23,000 movie's creator — and composer Eric Smith were to receive the glass trophy today from Geoff Millar, Cowichan's economic development boss.

The CVRD, plus 15 business sponsors split the cost for the creatively polished, 42-minute film trumpeting everything wonderful about the Warm Land.

About 80 musicians also donated their time to make it happen.

Once Upon A Day earned a standing-O during its February launch in the Cowichan Theatre.

"It's nice we can say 'This is an award-winning film promoting Cowichan,'" an amped Millar said of kudos from cross-Canada judges with the Economic Development Association of B.C.

The PR award salutes EcDev in towns with a 20,000 population or more.

Versteeg's slick flick comes in five- and 42-minute versions.

"It features many familiar valley faces including musicians Hope King and Ed Peekeekoot, carver Herb Rice, the Cowichan Consort Choir and conductor Robert Mari, music producer Zak Cohen and Cowichan Tribes' Tzinquaw dancers," the News Leader Pictorial's Ashley Degraff wrote, "along with fishermen, bakers, cooks, artists, golfers, hikers and kayakers all enjoying the beauty of Cowichan to the music of Beethoven's Ode To Joy."

For copies, call Economic Development Cowichan at 250-746-7880.

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