- BC Games
Local woman's chips tickling tastebuds across the country
While lying in the snow for almost two hours after being hit like a freight train by another snowboarder, Jill Munro probably wasn’t thinking about potato chips.
She wasn’t picturing her face on a downtown Vancouver billboard, or pitching Creamy Garlic Caesar as the next great thing in Canadian snacks.
But if the snowboarding collision had not happened, she likely would not have been one of four national finalists in Lay’s Canada’s Do Us a Flavour contest, explained the Mill Bay native.
“We were having the best time carving up the slopes in perfect sunny weather when an out-of-control snowboarder hit me from behind,” Munro, in her early 30s, said. “I fell hard to the ground. I didn’t get up off that snow for almost two hours.”
Munro later discovered she had a fractured spine.
“While I was off work recovering last year..., I had a lot of time on my hands and I saw the ‘Do Us A Flavour’ commercial on TV with Martin Short,” she said. “Over the next few days I came up with a few flavours and entered the contest with Lay’s Canada on Facebook to come up with the next great new Canadian chip flavour.”
Munro entered the contest in February and submitted 10 different entries.
“I came up with Creamy Garlic Caesar because I am obsessed with Caesar Salad,” explained Munro, whose family still lives here, while she calls Vancouver home. “It’s my go to dinner when I am tired after work. It’s just so simple and perfect. I make a pretty good Caesar as well, if I do say so myself.”
She and a former roommate “used to buy romaine lettuce, dressing, croutons and Parmesan cheese in bulk,” she said. “We would eat Caesar salad everyday. It was a bit of a problem for us both.”
She found out she was a potential finalist in April, but wasn’t allowed to tell anyone. In May, Munro participated in her first conference call with the team at Lay’s and in June she participated in another conference call. After that she was chosen as B.C.’s finalist from more than 630,000 entries all across Canada.
Munro was flown to Toronto to meet the other finalists as well as the Lay’s team at its head office in Mississauga.
“We did media training, a meet and great during the company’s town hall meeting, we had a photo shoot and did videos which will be used for the Lay’s Canada Facebook page.”
That’s also when she was told she’d get her own billboard.
“I went white when they told me about it. ‘Oh, my gosh, a billboard with my face on it? A Jillboard?’”
Munro’s billboard was erected Aug. 12 on First Avenue and Boundary in Vancouver.
Her flavour of chips can now also be picked up at local grocery stores and gas stations on Vancouver Island.
The contest itself opened July 30. Folks are invited to try all four flavours (the others include Grilled Cheese and Ketchup, Maple Moose, and Perogy Platter) and vote for their favourite online. Voting closes on Oct. 16.
The winner receives $50,000 and 1% of the future sales of their flavour for as long as Lay’s keeps it on the shelves of Canadian Grocery stores.
In the meantime, Munro’s just basking in the glory.
“The TV and radio commercials came out last week, and I was on CFAX (Victoria) last Thursday and I was on Mountian FM (Squamish) this morning,” she said. “It’s been a crazy journey the last year and it looks like it’s going to continue that way for a while but with a slightly more positive angle, hopefully.”
Vote at www.lays.ca/flavour