Grant helps Cowichan show off its profile

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Cowichan has been handed $30,000 to help prepare a sales pitch.

The Island Coastal Economic Trust has handed our community a $30,000 grant in order to create a regional community profile to encourage tourism attraction, and business and economic development.

"The regional community profile is a comprehensive document that details the unique features and benefits of the region," an ICE-T media release states.

"From small urban centres to bucolic farmland to resource-focused communities, the range of opportunities for live, work, and play in the Region has never before been brought together in a coordinated way."

The grant will be matched with $30,000 from five local government partners — Duncan, Ladysmith, Lake Cowichan, North Cowichan and the Cowichan Valley Regional District.

"Even though there are distinct differences between many of these individual communities, working together on a single, comprehensive regional profile will help all of them boost their local economic activities," said ICE-T chairman and Duncan Mayor Phil Kent.

The regional community profile will provide "clear and up-to-date economic and demographic information to help them decide to launch new enterprises in the region."

"We know that when an investor makes a request for info, they expect the community to be able to provide it quickly, and they expect the info to be relevant to their interests," said CVRD economic development manager Geoff Millar.

"This profile document is the first step in attracting and retaining businesses — and the local jobs that come with them — to the Cowichan region."

"By working together, the region is maximizing resources and creating a consistent product for all communities," said Kent.

"This collaborative approach sends positive signals to potential investors who focus more on geographic and economic region characteristics for their investments rather than arbitrary political boundaries."

ICE-T is an economic trust funded by the provincial government.

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