Tourism survey being conducted
Tourism Cowichan hopes a visitor experience survey being conducted this summer and early fall will help with planning.
"The visitor survey is designed to intercept visitors when they are in our communities and invite them to leave their name and email to engage in an online survey," says an article from Economic Development Cowichan's latest newsletter.
Cowichan residents are also eligible to participate in the survey when they travel from one community to another within the region.
Survey participants complete the survey anonymously, or can provide their contact information to enter a draw to win one of two prize packages. The first prize includes a one night stay each at Page Point Inn, Best Western Chemainus and Merridale Cider's Yurt, a double kayak rental, a night at the Chemainus Theatre and dinner and a round of golf. The second prize package is a "Made in Cowichan" basket with locally crafted art, clothing and artisan food from Teafarm, GBS Glassblowing and more.
The ballot boxes are located at:
- The Ladysmith Marina and Ladysmith Visitor Centre
- The Chemainus Theatre, Best Western Chemainus, Chemainus Visitor Centre
- The Cowichan Valley Museum, Duncan Farmers' Market, and BC Forest
- The Discovery Centre, Cowichan Regional Visitor Centre, The Raptors, and Pioneer House Restaurant
- The Maple Bay Marina
- Oceanfront Suites at Cowichan Bay, Hilary's, and Cowichan Bay Kayaks
- Merridale Estate Cidery, and Unsworth Vineyards
- Lake Cowichan's Visitor Centre, and Cowichan Lake Marina
The model being used for the survey was successfully piloted last year in Tofino and Nanaimo and had a 49% response rate from visitors.
The Cowichan survey, which ends Sept. 30, is being conducted in partnership with Vancouver Island University. Results will be available by the end of October. VIU will collect, analyze, and amass the document, while maintaining respondents anonymity.